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Our Purpose

At Danone, we firmly believe that our business success is intertwined with our purpose. Our Dual Project, a groundbreaking vision of corporate responsibility established in 1972 by then-CEO Antoine Riboud, generates value for both our company and the communities we support.

 

Explore our mission to bring health through food to as many people as possible.

Danone Impact Journey

The Danone Impact Journey is our blueprint for sustainability, focusing on Health, Nature, and People & Communities. It defines our priorities and goals across our value chain, from farmers to consumers. As a B Corp, we embed impactful initiatives into our business structure and practices. 

Impact Journey Roadmap

With 12 priorities and clear KPIs, our Impact Journey aims to unite sustainability and performance. This Journey reflects our commitment to continuous improvement and accountability, ensuring that we contribute to providing healthy and sustainable food to Canadian families.

Image of a man and a child eating yogurt together.

  • Offer tastier and healthier food and drinks.

  • Promote healthier choices.

  • Provide positive nutrition and hydration for healthier life.

  • Invest in nutrition and hydration science and research. 

Image of a man and a child tending to seedlings in a greenhouse.

  • Curb GHG emissions in line with 1.5°C, leading the way on methane reduction

  • Pioneer and scale regenerative agriculture, leading the way for regenerative dairy farming models

  • Preserve and restore watersheds where we operate and drive water footprint reduction across the value chain

  • Drive the transition to a circular and low-carbon packaging system & recover as much as we use 

  • Cut waste across the value chain

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  • Make Danone a force for good by fostering a unique, diverse & inclusive culture and empowering Danoners for positive impact

  • Equip and empower communities (i.e. internal, external) with skills and capabilities of the future to thrive in a fast changing economy

  • Champion a renewed social contract by fostering a prosperous & inclusive ecosystem, upholding human rights and pursuing social progress

  • Fight against food insecurity 

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Image of an aerial view of a farm field, showcasing lush pasture, a tractor, and a few cows grazing. The B Corp certification logo is superimposed over the image.

Danone Canada is a certified B Corp

Since 2018, Danone has been proud to be the largest consumer-facing company certified as a B Corp in Canada. We balance our financial interests with the social and environmental benefits we aim to create for people, our communities, and our planet.

We are pleased to be part of Danone’s greater ambition to achieve global, company-wide B Corp certification by 2025.

What Is a B Corp? 
B Corp  is a movement of companies that operate with integrity, transparency, and compassion towards workers, the community, and the environment and use their business as a force for good.

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Fighting Food Insecurity

In Canada, approximately 10  million people, including 2.5 million children, live in food-insecure households[1]. This means that 1 in 3 children are at risk of starting their day on an empty stomach. It is clear that childhood food insecurity is an urgent social issue that requires a united effort from governments, non-profit organizations, and the business sector to address effectively.

At Danone, we firmly believe that every child deserves the opportunity to reach their full potential, and that journey begins with meeting their basic nutritional needs. Eating breakfast regularly provides the energy and concentration needed for learning [2].

This is why Danone has made fighting food insecurity an integral part of our Danone Impact Journey. Our mission of bringing health through food to as many people as possible motives our commitment to ensuring that those who need it most have access to nutritious products. 

[1] New data on household food insecurity in 2024 - PROOF 
[2] Breakfast Club of Canada

How We Fighting Food Insecurity

In 2021, Danone Canada committed $1.2 million to a multi-year initiative aimed at establishing breakfast programs in areas with the greatest need. 

Recognizing the disproportionate impact of child food insecurity on Indigenous children, Danone has intentionally prioritized opening schools in Indigenous communities*. As of 2024, this support has enabled the launch of 14 breakfast school programs across Canada, benefiting 2,986 children and serving 552,410 breakfasts annually. In addition, Danone donates 2.5 million cups of yogurt annually to breakfast programs across the country.

At Danone, we believe in the power of breakfast and are proud to play our part in supporting students' development and well-being through access to healthy food.

* Programs in Indigenous communities or public schools where at least 50% of the school population is Indigenous. 

In March 2024, food banks in Canada saw over 2 million visits, marking the highest number in Canadian history[1]. This significant increase in food bank usage underscores the growing need for support to Canadian families amid rising food costs. At Danone, we are uniquely positioned to make a meaningful impact on food insecurity through in-kind donations to local food banks.

In 2024, Danone donated over 218 041 kg of products to food banks in Ontario and Quebec. 

[1] Source: Overall Findings - Food Banks Canada

make happy tummies

Since 2023, Danone Canada has been a proud sponsor of the Grocery Foundation’s mission to feed hungry children, including through donations made to its Make Happy Tummies TM campaign (formerly Toonies for Tummies TM) held annually at participating grocery stores across Canada and online at makehappytummies.ca.

Make Happy Tummies TM is a key part of the Foundation’s 40-year history supporting Canadian children.100% of donations go directly to local, stigma-free breakfast programs managed by Student Nutrition Ontario and Breakfast Club of Canada.

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The latest news and features from Danone Canada and Danone Global.

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